In July 2015, Michael Keegan was appointed to lead Fujitsu’s EMEIA Product Business and became Chairman of Fujitsu UK & Ireland. In leading Fujitsu’s EMEIA Product Business, Michael’s primary focus is on driving innovation by tracking changing customer requirements and market trends. He ensures that the regional Fujitsu product portfolio, which ranges from mobile devices and deskbound PCs through to mission critical datacentre infrastructure, is able to continuously meet customer needs. As Chairman of Fujitsu UK and Ireland, Michael is one of the primary regional spokesperson to the media, regional analysts and trade bodies. Prior to taking up his joint roles, Michael was CEO of Fujitsu UK and Ireland’s ICT business.